Creativity plays a key part in business success.

It’s the extra spark that ignites passion. It’s the touch of originality that kick-starts a great idea. And it’s the dash of flair that drives performance.

We naturally expect to find creativity in design studios, architectural practices, media agencies and other companies that make a living out of being visually imaginative and inventive. But can you find the same level of creativity at the widget manufacturer, or the waste management company, or 100s of other organisations that are not so obviously ‘creative’ on the surface?

The answer is yes, yes and yes!

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